RANKING INSTAGRAM SHOPPABLE POSTS IN THE HASHTAG SEARCH RESULTS
If you aren’t convinced by now that you should be using Instagram Shoppable posts, you should consider quitting your job and hiding under a rock. These things are powerful when you take the following example into consideration. One of our clients is a big Yoga Apparel brand. They sell these awesome Yoga Pants and of course were convinced to create a promote shoppable posts. The Hashtag #YogaPants gets over 250,000 impressions an hour for just this one hashtag. But, remember. You can add 15–30 Hashtags to your Instagram post. Over all the major Yoga related hashtags on Instagram, there are over 15 Million Impressions per hour.
Being the marketing geniuses that we are, we leveraged over 4,500 Micro Influencers to like and comment on our customers Shoppable post. This shot it to the top of the hashtag search results and in 10 hours, we had sold over $45,000 in Yoga Apparel. We also generated over 30,000 new organic followers.
The trick to getting your shoppable post at the top of the hashtag search results is likes and comments. It’s that simple. I could explain all of the nuances of Instagram’s ranking algorithm, but it all boils down to engagement in bigger numbers than the posts competing for space on the same hashtags. Without a massive number of highly engaged followers, the only way to get your Shoppable post ranked is by using Micro Influencers. This is where the growth hacking strategies come into play.